Video: Rivian offers glimpse into its company
In a nearly six-minute video released by Rivian – entitled “Episode One: The Climb” – Rivian begins to tell its story.
“It’s a business with a very low probability of success,” Rivian founder R.J. Scaringe admits early in the video, later saying, “Your first dollar of real revenue comes after spending $3 billion.”
In the video, which follows a video Amazon recently released regarding its forthcoming Rivian-made delivery vans, Scaringe largely pushes the environmental benefits of EVs. “We’re living right now in a really weird state, leveraging sources of energy that accumulate on our planet for two, three hundred million years,” he says. “We as humanity, in less than 150 years, have used more than half of it.”
The video also promotes the idea of not buying an EV. Rather, as Scaringe explains: “The wrong idea is to tell people who want cars and trucks that they have to drive really small electric cars. The right answer is to say, drive the vehicle that you want. And oh, by the way, this now has a path to carbon zero.”
“I grew up as a kid enamored by, and just loving, cars,” Scaringe reveals of his childhood. “I started to realize that these things that I loved were really damaging the planet, which is also something I love.”
Later, the video reveals that Rivian’s original project was that of a sports car. “The initial focus was a sports car,” Scaringe says. “I began to realize that was not right.” With that voice-over, an image shows what is presumably the Rivian staff alongside the original sports car concept. The car largely resembles a Hyundai Veloster.
The video goes on – and will presumably be followed by “Episode Two” in its Adventurous Forever video series at some point.
Admittedly, this video is propaganda produced by Rivian in order to control its own messaging. At the very least, however, the video is worth watching for some of the interesting nuggets within. Like, for instance, three minutes in the video shows a gear reduction assembly being bolted together.
Enjoy.
(Image courtesy Rivian)
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